Please enable javascript in your browser to view this site!


BiTA Staff


Dean Croke

BiTA Board Member | FreightWaves Chief Analytics Officer

Because FreightWaves was the founding sponsor of BiTA Standards and runs the BiTA Community Forum, it has a seat on the BiTA Standards Board of Directors. Croke serves as FreightWaves’ member on the Board. He is active in standards development at BiTA and represents the Alliance at meetings and speaking engagements. Prior to joining FreightWaves, Croke was Vice President of Data Products at Spireon, where he led the development of high-frequency telematics data products. Croke was one of the founders of FleetRisk Advisors (which became Omnitracs Analytics) and has 35 years of experience in data analytics, transportation, supply chain management, data mining and insurance risk management. | 978-760-9659

Chris Burruss


As President, Burruss is responsible for the strategic direction of BiTA, oversees the activities of the BiTA Standards Council (BiTAS) and represents the Alliance at public and member events. A 27-year veteran of the trucking industry specializing in association management, Burruss served as president of the Truckload Carriers Association (TCA) for more than a decade. Prior to that he was President/CEO of the Tennessee Trucking Association and Vice President of the Missouri Trucking Association. | 573-645-5093


Arlen Stark

Chief of Staff

Stark was previously BiTA’s Head of Commercialization. Because of its rapid growth, Stark is stepping back in to help BiTA manage that growth and plan for the near-term and longer term. Stark is building the FreightWaves Research Institute, the Freight.Tech 25 and data licensing partnerships. Stark has more than 18 years of experience in consulting, product management, strategy, project management and accounting with expertise in financial services, payments and transportation. | 612-382-4851


Mitch Hixon

Executive Vice President, Member Engagement

Hixon is responsible for member engagement initiatives deployed to add value to the BiTA Community, yield positive outcomes and attack the ‘pain points’ across the supply chain. He oversaw the formation of the first five BiTA Think Tanks. Hixon has more than 30 years of experience in the transportation/logistics sector. Through his extensive industry leadership network, he is recognized as a top consultative and solution management executive. Prior to joining BiTA in May 2018, Hixon was Vice President for Pegasus TransTech. | 815-341-5533


David Bradford

Executive Vice President of Community Engagement

Bradford oversees BiTA community engagement for the BiTA membership. BiTA is developing education, content and engagement around technology applications and standards for the freight industry. He has been active in trucking industry sales and management for two decades. He previously held positions at U.S. Xpress, TransCard, Covenant Transport and Lipsey Logistics. | 423-883-6890

Scott Mall

Director of Communications

BiTA’s communications, public and media relations, and website are Mall’s responsibility. He has more than 30 years of marketing and communications experience. Mall was Vice President of Marketing and Communications at Ryder System, Inc. and also had responsibility for transportation-related issues at the Grocery Manufacturers of America, Miller Brewing Company, the Atlanta Committee for the Olympic Games and at two international non-profit organizations. | 404-988-5900

Oliver Haines headshot.jpg

Oliver Haines

Vice President, BiTA-Europe

Haines is responsible for evangelizing BiTA in Europe. Prior to joining BiTA, he spent 15 years in the finance industry, first as a sales trader in the equity markets and for the past 10 years as a coal broker covering the physical and derivative markets at BGC Partners. He was involved in the industry standardization of coal contracts and specifications as well as educating market participants on risk management. During his time in the commodities market he was also able to build a deep knowledge of the freight market. | +44 (0)7711 810834

Kasey Kaplan

Managing Director, Asia-Pacific

Kaplan is responsible for promoting BiTA in the Asia-Pacific region. Prior to joining BiTA he successfully started and grew various technology companies. With a strong understanding of blockchain and distributed ledger technology, Kaplan will leverage his strong background and entrepreneurial spirit to oversee the growth the BiTA's presence in the key Asia-Pacific market. | +61 403-575-898


Josh Roden

Graphic/Web Designer

Responsible for the design elements of the BiTA website and other BiTA collateral, Roden is a creative and innovative designer. | 423-637-1002