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Wipro joins BiTA to drive blockchain adoption in the transportation industry

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Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, has joined the Blockchain in Transport Alliance (BiTA) to spearhead the development of blockchain standards and drive blockchain adoption in the transportation industry.

BiTA was founded in August 2017 by experienced tech and transportation executives to create a forum for the development of blockchain standards and education for the freight industry. BiTA has quickly grown into the largest commercial blockchain alliance in the world, with more than 450 members that collectively generate over $1 trillion in revenue annually. BiTA members are primarily from the freight, transportation and logistics industries. Alliance members share a common mission to develop a standards framework, educate the market on blockchain applications and encourage the use of those applications.

BiTA President Chris Burruss said, “We are excited to welcome Wipro to the BiTA family. BiTA brings together leading companies operating in the freight, transportation, logistics and technology industries interested in the development of blockchain technology. We look forward to working closely with Wipro’s blockchain experts to drive enterprise-scale blockchain adoption for global transportation organizations, specifically around use cases such as supply chain traceability, trade finance, provenance, fraud detection and compliance management. With Wipro’s strong domain and technology expertise, as well as its dedicated focus on blockchain, we look forward to its support and contribution to define, design and develop blockchain standards definition for the transportation industry.”

Srini Pallia, President of Wipro Limited’s Consumer Business Unit, stated, “Our membership in BiTA is reflective of our commitment to be an integral part of blockchain-driven transformation in the transportation industry. We will collaborate with BiTA and our customers to take a business use-case approach and leverage blockchain to solve complex new-age logistics and transportation issues. We also look forward to actively contributing to the standards for the use of blockchain in the transportation and logistics industry, and working closely with our global customers to bring these standards to action in their blockchain journey.”

About BiTA

BiTA is focused on providing educational resources and open forums to those in the industry interested in leading the evolution of the trucking industry through the efficiencies offered in blockchain technology. Members of the Alliance include truckload, LTL, and parcel carriers, as well as shippers, tech startups and incumbents, insurance companies, law firms, and other industry participants who have an interest in integrating blockchain technology into their organizations.

About Wipro Limited

Wipro Limited harnesses the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help its clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship, Wipro Limited has over 160,000 dedicated employees serving clients across six continents.

Wipro helps global organizations in their blockchain adoption journey through its comprehensive suite of offerings, which cover ecosystem services, advisory and consulting services, industry solutions, platform services and application services. The company’s focus is to drive the design and development of production-grade blockchain solutions for industry use cases, leveraging its strong portfolio of patents and IPs, pre-built frameworks, industry solutions and technology assets.